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birth of Georges Favre-Jacot, who at 22 years old, founded the watch factory. He was one of the first to understand the importance of the interchangeability of parts for rationalising production, thereby improving precision and reliability of mechanical watches. He grouped together all the different areas and know-how that make up watchmaking. Thus, one of the very first true Swiss manufacturing companies was born. Through its numerous innovations, ZENITH has always contributed to the development of top class watchmaking . 1998 will remain a symbolic date in the history of Bertolucci, the year a new and truly innovative watch was added to its collections. The Serena reflects the Bertolucci style to perfection. Through the hippodrome-shaped case, it draws on the concept of the pebble, which lies at the heart of the brand''s creative inspiration. Its pronounced curve is delicately extended to the bracelet to provide even greater wearer comfort. Invested with a strong personality, it offers a blend of youth and modernity with a subtle touch of classicism, guaranteeing the watch''s continued success well into the new century.

A rolex chronometer is accompanied by a Green Seal which indicates that the movement has passed further tests. The rolex oysterquartz is a blend of modern technology utilizing a state-of-the-art quartz rolex-made movement. The rolex oysterquartz is housed in the renowned rolex oyster case, making this revolutionary timepiece as tough and elegant as it is precise. Without a doubt, the most important event in the history of rolex was the creation, in 1926, of the world''s first pressure-proof wristwatch: the rolex oyster quartz. Ever since, the unparalleled reputation of this rolex watch -- worn by some of the world''s most accomplished people in sport, the arts, exploration, and adventure -- has continued to grow.